Introducing the new chapter of Zelens
Today, over 15 years after we first launched, a brand new Zelens is being revealed to the world.
As a scientific brand that has always expertly combined the best of nature with the best of biotechnology, Zelens is staying true to its roots and reputation for innovation with a brand new look and new and improved formulas.
Every single product in the Zelens skincare line-up has been reformulated so that it is even more effective, while the addition of some new and exciting products mean that more skin concerns can be catered for.
Dr Marko Lens is known as a brand founder who regularly updates his formulas based on the latest scientific findings and advances in botanical ingredients, and has taken this passion for innovation further by improving every existing product. Here, he tells us about this much anticipated launch...
DR LENS: When the science evolves, so do we. The main reason is that there are so many new ingredients, and so many new findings about skin; I felt that I needed to update my formulas and put that extra knowledge directly into the jars. I really wanted to bring the most current science into the formulas.
I also wanted to make Zelens more eco-conscious by partnering with companies who supply the right ingredients, ensuring everything continues to abide by non-animal testing rules, and making sure the suppliers we use are as sustainable as possible.
And finally, I wanted to address the look. Since we are making so many changes to the formulas and the supply chain, I wanted to give all of that a new feel. I had an opportunity to work with a fantastic designer, Moses Voigt, on this completely new look. The green logo is gone. We were the first brand to use green but now it’s everywhere and, as some of our new formulas have a natural colouring to them, the green just wouldn’t work anymore. We were also very conscious about continuing to use recyclable glass and thinking about the kind of paper we were using for our cartons, which are now recyclable. It’s about so much more than the logo.
DR LENS: Our philosophy remains the same today as it has always been. We are a hybrid brand which means we combine the high-tech ingredients with botanicals. Our formulas always contain multiple ingredients that work together in synergy. I don’t believe you can really effectively target skin concerns with one ‘hero’ ingredient. You need different ingredients, using different mechanisms of action, to achieve the desired activity. For example, our Melatonin B12 (previously Z Melatonin) has been reformulated with the addition of B12 because the latest research shows that it increases the activity of melatonin.
DR LENS: “We used to simply take an extract of a plant or fruit and put it into a cream. Now, we’re even more conscious of how you take that extract, how it’s dissolved and what solvents are used. We have to bear all of this in mind because, for example, some solvents may impact the activity of an extract. We use these extracts in one of two ways. We either encapsulate them, into liposomes, little structures that help the delivery of the active ingredients to the skin. The second way is with fermentation. With fermentation we are able to increase the efficacy of active molecules from our extracts.
DR LENS: I am so proud of Zelens Garden because I hear from our customers all the time that they are impressed by it. It’s a place for us to show beautiful images of the botanicals we work with and educate our customers about why we have used these plants. We want them to know about the active molecules we’re using, and what they can actually do for their skin. Now, with the rebrand, we will be talking even more about them.
DR LENS: “Changing the packaging was a hard decision to make because there was nothing wrong with the existing packaging. However, it was the right thing to do because some of the newly formulated products have a natural colour to them, such as pink or green, and I don’t think that would look very chic with our existing green. It goes against all the Italian parameters of elegance! So, bearing in mind some of the products have their own natural colouring, it made sense to create a logo that was simple, black and white. And the cartons are matte now, the uncoated paper feels beautiful to the touch but it’s importantly also fully recyclable.
Power C still has 20% of stable vitamin C, but it was previously in an ester formula and now it’s a beautiful emulsion. In Power D, we increased the amount of vitamin D, making it more potent. In all of the Powers, we’ve stopped using geranium essential oil so there are no allergens and no fragrance apart from the natural scent of the ingredients themselves.
Our exfoliating pads (PHA+) also underwent a significant change. We previously used alcohol and only used acids. The new formula is alcohol-free and also contains enzymes from fruits such as papaya, pumpkin, mango and banana.
DR LENS: You don’t have to use everything. Instead, play with them and mix and match depending on what your skin needs. You should think about protecting your skin in the morning and renewing at night. The Routine Finder on our website can recommend products suited to your key concerns.
Q: Lastly, you are renowned for your work regarding skin cancer. Should we expect an SPF from you?
DR LENS: Yes. As soon as we have completed the clinical trials, we’ll launch. It’s going to be a beautiful formula.