The Powers Alphabet

At the heart of Zelens are the Powers; high-potency vitamin concentrates formulated to target specific skin concerns and boost your routine even further. The well-known Power A, C and D that the Zelens community have grown to know and love, have been given an upgrade with more powerful formulas than ever. The most exciting part? Dr. Lens now presents an alphabet of Powers, from A to E.

Dr. Lens has done more than just reformulate the existing Powers, introducing two new vitamin concentrates to the collection. Say hello to Power B, a revitalising and clearing concentrate with a potent lineup of B vitamins and a vibrant pink colour, and Power E, a moisturising and protecting concentrate which Dr. Lens likens to ‘a drop of comfort for your skin’.

Whether you are looking to renew (A), revitalise (B), brighten (C), fortify (D) or moisturise (E), there is a Power for you.



Power A is a highly potent retinol formula. I recommend it if you are looking to improve the texture and the tone of your skin, or reduce the appearance of fine lines and wrinkles.

– Dr. Marko Lens

Power A has had an upgrade, now featuring liposome-encapsulated retinol and two retinoid esters at a combined concentration of 1%. Dr. Lens has also added Vitamin F, which restores and reinforces the lipid barrier function whilst preventing transdermal water loss (TEWL), AHA ester (lactic acid) which shows excellent emollient, conditioning and skin-softening properties and a new proprietary botanical blend of extracts rich in vitamin A.

Power A Vitmain A Concentrate


  •  Refines and smooths skin texture
  • Reduces the appearance of visible signs of skin ageing
  • Helps clear blemishes and skin imperfections


A new addition to the Zelens Powers vitamin alphabet, Power B is suitable for normal as well as oily, stressed and problem skin, due to a combination of B vitamins such as niacinamide (B3), pantothenic acid (B5) and vitamin B12, which gives it the beautiful pink colour.

– Dr. Marko Lens

Adding a burst of vibrant pink to the collection is Power B. A lightweight revitalising and clearing treatment containing among others, B3 (niacinamide), which evens skin tone and has anti-inflammatory properties to calm skin, B5 (pantothenic acid), which shows soothing and clearing properties, and B6, folic acid and fermented ingredients. And the beautiful pink colour? It comes naturally from vitamin B12.

Power A Vitmain A Concentrate


  • Provides an instant boost of energy to awaken skin
  • Controls excess sebum and reduces the appearance of pores
  • Enhances skin clarity and minimus the look of redness and blemishes



Power C is the glow-giver in our Powers alphabet. This silky formula brightens and boosts collagen while revealing a radiant complexion.

– Dr. Marko Lens

Still containing 20% Vitamin C, Power C was previously in an ester formula and is now a beautiful emulsion. Enriched with a proprietary complex of fermented botanicals including acerola cherry, guava and blackcurrant, this silky treatment evens skin tone to reveal visibly radiant skin.

Power C Vitamin C Concentrate


  • Boosts collagen production and promotes skin firmness and elasticity
  • Reduces the appearance of fine lines and wrinkles
  • Brightens the skin and evens skin tone


I am proud of our pioneering use of provitamin D in skincare. Power D has so many benefits for the skin, since it helps strengthen the skin barrier, build skins resilience and protect it against external factors and stress. Our new formula is a much stronger concentrate compared to the previous formulation.

– Dr. Marko Lens

The much-loved Power D has been made even more potent by increasing the amount of vitamin D by 2.5x the previous formula. Dr. Lens has also added plant fatty acids to deeply nourish the skin, phytosterols to moisturise and reduce water loss, hyaluronic acid to improve skin’s moisture levels, natural ceramides and three new plant oils; avocado, meadowfoam and sunflower seed, all of which show excellent moisturising, repairing softening and skin-conditioning properties.

Power D Vitamin D Concentrate


  • Strengthens skin’s barrier
  • Improves skin’s resilience
  • Protects skin against environmental aggressors


Power E is like a drop of comfort for your skin it moisturises and nourishes while protecting skin from free radicals.

– Dr. Marko Lens

Vitamin E is a high-potency concentrate formulated with a unique mixture of Vitamin E (Tocopherol), 4 types of tocopherol esters and tocotrienols, all of which show excellent moisturising properties. The formula also includes a proprietary complex of botanicals, including two fermented plant extracts: sunflower seed and avocado fruit.

Power E Vitamin E Concentrate


  • Nourishes the skin by replacing lost moisture
  • Provides antioxidant protection against free radicals
  • Helps reduce visible signs of premature ageing caused by oxidative damage
Alphabet Powers

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